The debut of The Marvels disappointed Marvel Studios, as it only grossed US$110 million worldwide in its opening weekend. The value is much lower than the company's latest releases, as Guardians of the Galaxy Vol. 3 grossed US$292 million, while Ant-Man and the Wasp: Quantumania grossed US$225 million in its debuts.
If we evaluate the expenses, The Marvels had a budget of around US$220 million, and around US$100 million was spent by Marvel Studios on marketing alone.
The studios' concern with the opening week is because it is when the film has the most strength to collect a large amount at the box office, as it is new and does not suffer from spoilers or negative reviews. Other than that, the alternative now is to keep the film running for as long as possible to at least pay for itself. But it can be somewhat complicated with this specific title, as some rooms registered 1 spectator, while others were almost empty.
It is not new that the public has been alleging various reasons that could reflect on this result, from the poor quality of effects in the latest Marvel releases, an apparently strange plot, and even tiredness with productions with the "Marvel formula", since in Eager to produce content on an industrial scale, Marvel has been releasing films and series one after the other, wearing out its characters and creating the standard: a colorful hero film, very rushed, with a shallow plot full of unnecessary jokes between scenes.
Carol Danvers, aka Captain Marvel, has reclaimed her identity and taken revenge on the Supreme Intelligence, but unintended consequences see the protagonist carrying the burden of a destabilized universe.
When her duties send her into a wormhole linked to a Kree revolutionary, her powers become intertwined with those of Jersey City superfan Kamala Khan, aka Ms. Marvel, and Carol's estranged niece, Captain Monica Rambeau, an astronaut from S.A.B.E.R.
This unlikely trio must come together and learn to work together to save the universe as The Marvels.